Marriot and Body Shop Aims and Objectives Essay

introductionMarriot is an foreign vane however the purpose of this controlled assessment, they will be my local occupation known as London Heathrow Marriott-LHM. Marriott is currently a esoteric limited company (PLC) and has two an opposite(prenominal) private investors as owners of the company. The Marriott hotel was founded in 1993 and is locate in Harlington, Hayes. Currently its labour dollar volume for the month of September (2010) is an increase of 10.1%. Marriott acquires more or less 133,000 employees world wide and amidst 8,000-9,000 employees in the UK.My other local fear is The Body sell. The Body Shop is an international business description of AimsThe long-term goals a business involves to turn over. Goals that a business wants to procure to be successful.Explain what films areDefinition of objectivesThe specific steps taken by a business to achieve a goalObjectives bugger off to S.M.A.R.T, this stands for* Specific* mensur equal* Achievable* Realistic* T imeMarriotts aims* Guest joy Superiority* Marriott hitability & Owner Return on Investment* Associate SatisfactionMarriotts objectives* GSS (Customer Tar bear) 75% (satisfied with overall service) * Sales upset of 20m per annum* Labour overturn rate less than or equal to 25%Summarising Marriotts aims and objectivesMarriot cave in set themselves trio aims that they hope to achieve. These three aims vary from making a do good on their investment to guest and employee satisfaction. Marriotts first aim and objective chargees on customer satisfaction. They are going to check this goal by being customer focused and meeting customer sine qua nons. To achieve this they will do everything in their index to keep their customers happy to give recommendations to other people and for them to keep coming bottom to their hotel. They learn to deliver the wow part by providing the better quality of service. They narrow to meet this aim by load-bearing(a) their guests to comple te a Guest Satisfaction Survey.To achieve their aim they need 75% of their customers to be satisfied. The counseling group reviews all these surveys to find out what they need to improve on to illuminate the hotel and make it the best in the industry. They also focus on associate satisfaction which focuses on the employees. They are striving for labour turnover less than or equal to 25% therefore Marriott hope not to move back more than 1 in 4 of their employees. They aim to make employees satisfied by ensuring their supply is happy. They will achieve this aim by motivating their staff and honour them with staff benefits for example LHM offer worthful room rate, food and beverage, and retail discounts at global Marriott locations.This gives the employees the feeling that Marriott cares about them. in like manner the amount of pay that is offered by Marriott is high than most equivalent jobs. This makes the employees want to stick about as they know that there is a very slim chance that they will find this amount of pay anywhere else, or they may not get the same amount of bonuses-motivating them to do better- The want the communication between the staff and Marriott prudence to be strong as this gives the employees the champion that they are involved within the business.Their triplet aim and objective focuses on Income and notes do. Marriott want to make a profit and have a sales turnover of 20m per annum. By doing this they will be able to maintain share prices and reward shareholders with dividends. moreover they will be able to do this by increasing sales revenue enhancement for this hotel. This has been set out by the management & senior Marriott personnel in the US. The will achieve this by providing the best quality of service. ashes shopAims* Leading business in the beauty industry* carnival trade* Protect human rights customers and staff* Protect the Environment and planetbody shop objectives* Continue to grow by maximizing sales * All our suppliers have signed the Code of conduct financial backing ethical, fair trade program. * Improving working conditions for body shop employees and protecting their valet rights * Every product packaging is made from 100% recycled materials Summary of the body shop aims and objectives